Project History III – How do we get our new med-tech or software offering into a hospital?
Two crucial questions I’ve tackled in numerous projects for new life science products designed for hospitals are: who are the decision-makers, and […]
Author: Simon Vanstone
Simon Says Read This Book: Capitalizing a Cure
Has the influence of finance in biopharma helped or hindered addressing unmet needs and getting treatments to patients? Roy Victor’s book is […]
Why Your Strategy, Competitive Intelligence or Market Research Project Findings Deserve a Podcast (And 4 Other Formats to Make Them Memorable)
Intro You, your internal strategy/research/insights team, and one or more vendors have just wrapped up a project to support a drug, medical […]
6 Steps to Understand the Evolution of Treatment for a Disease Using AI
Getting up to speed quickly on a new disease area is something myself and many in Business Development, New Product Planning, Competitive […]
Project History II – Why it is never too early to understand your customers
Intro This is part of a series of articles covering past projects to help existing and potential clients understand the journey of […]
Simon Says Read This Book: A Prescription for Change
This week I’m sharing a book recommendation rather than a blog post. I have slowly been working through the books available on […]
Why a clinical decision support system could be an outside the box option to differentiate your drug
Intro For Pharma companies looking to differentiate and strengthen their drugs with a beyond-the-molecule offering, a clinical decision support system (CDSS or […]
How expensive is it to develop a drug? A 2024 Update
Getting a Nature + subscription was one of the best decisions we made this year. For £15 a month we get access […]
Stop copying your competitors after a benchmarking exercise!
It is all too easy to copy your competitor(s) after you have conducted a benchmarking project. But take a pause before starting […]
Benchmarking Part II: How to analyse, report and use your findings
Intro This is the second article discussing how to run a benchmarking project. If you haven’t read the first, in which we […]