It is all too easy to copy your competitor(s) after you have conducted a benchmarking project.
But take a pause before starting anything and read the article below!
If you’re interested in previous articles on benchmarking please read them here:
Benchmarking Part I: Why you might want to do it and how you can collect the data (Link)
Benchmarking Part II: How to analyse, report and use your findings (Link)
Note: Use the up and down arrows beneath the PDF to scroll through the pages.
Stop-copying-your-competitors-after-a-benchmarking-exercise